public call for film sales support at the EFM 2027

EFP (European Film Promotion) is issuing a public call for Film Sales Support for the submission of digital promotion campaigns of recent European films to buyers and distributors in countries outside of Europe at the European Film Market (EFM) (Berlin, 10 February - 16 February 2027)

Please submit applications via https://application.efp-online.com/

Application deadline: 08 January 2027

Who may submit?

• European world sales companies registered in the Funding & Tender Opportunities Portal of the European Commission and approved by the respective European film promotion institute
• European world sales companies whose sales agent is attending the market or who is accreditated at the Online Market

What is covered by FSS?

• Costs/investments for digital promotion and marketing campaigns targeting buyers outside of Europe

What is not covered by FSS?

• Travel and hotel costs for attendance on site

Which films are eligible?

• Recent finished and unfinished films, which have an original copyright established in 2026/27
• Unfinished films means that films are in production or post-production. EFP defines a film as finished when the original national version of the film is finished and available for the premiere at a national film festival or for a national release.
• Majority-produced European films with a minimum length of 60' and a country of origin which is part of Creative Europe Media and part of the FSS Guidelines
• Fiction films, animation films and documentaries (feature length)
• Applications may include up to 5 European finished and unfinished films
• Applications may NOT include films which have been supported via FSS at another festival or market

How much is available?

• An investment of up to 50% of the total costs up to a maximum of EUR 5,000 per campaign for an overall spend of EUR 10,000
• A Top Up Grant of up to €500 per application, in addition to the general FSS funding, is granted for the promotion of films that depict gender balance, equity and inclusion at ALL film festivals and markets. To find out if your film is eligible for inclusion in the FSS, please click here: Support Criteria for Top Up Grant Inclusion The final selection is made by EFP on the basis of the criteria checklist in accordance with the respective national film promotion institutes.

Please also read the FSS guidelines carefully for more details.

As the number of applications for EFM, Berlin (as well as for the Marché du Film, Cannes) generally exceeds the available funding budget, EFP has established a transparent, points-based selection system to evaluate applications and ensure fair and consistent funding decisions. This system reflects EFP’s core mission to strengthen and promote the diversity of European films in all its forms. For any further questions, please contact the FSS team.

Support for films from Switzerland
EFP additionally offers FSS for the promotion of films from Switzerland outside of Europe thanks to the international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS.

An application for films from Switzerland has to be submitted separately from an application for European films via the usual online application system.

As we no longer publish separate calls for individual festivals, we would like to remind you that the Sundance Film Festival 2027 is coming up soon. If you have a film selected for Sundance and either a sales agent or a hired publicist will be attending the festival, you may apply for FSS funding through the Public Call for Non-European Festivals in the application portal. The final application deadline is 7 January 2027, but we encourage you to submit your application as soon as your film’s selection for Sundance has been confirmed.

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