Barren Land
by Alberto Pintó
ES | AFM 2024

Butterflies
by Jenni Toivoniemi
FI | AFM 2024

Shadow of Victory
by Bård Breien
NO, DK | AFM 2024

Waves
by Jiri Madl
CZ | AFM 2024

The Kite
by Alessandro Tonda
IT | AFM 2024

Never Alone
by Klaus Härö
FI, AU, EE, DE, SW | AFM 2024

Kontra
by Jonas Risvig
DK | ACFM 2024

Escort
by Lukas Nola
HR, MK, XK | ACFM 2024

Love
by Dag Johan Haugerud
NO | ACFM 2024

Dragon Dilatation
by Bertrand Mandico
FR | Fantastic Fest 2024

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film sales support funding for world sales campaigns

FILM SALES SUPPORT (FSS) is a programme for European world sales companies. It is designed to help promote and sell European films outside Europe. FSS offers grants up to €5,000 or €5,500 (including the Inclusion Top Up Grant) to European sales companies for international promotion campaigns. FSS grants may not exceed 50% of the total costs incurred by the world sales company on each campaign.

The FILM SALES SUPPORT programme includes several sub-programmes:




  • FSS Classic
    FSS Classic provides financial support for the physical and digital promotion of films at selected non-European film festivals and markets.
  • FSS Digital
    FSS Digital provides financial support for the digital promotion of films at selected hybrid film festivals and markets outside Europe, as well at the online versions of Berlin‘s European Film Market and Cannes‘ Marché du Film.
  • NEW FSS Inclusion Top Up Grant
    EFP aims to encourage sales companies to invest more in the promotion of films depicting gender balance, equity and inclusion. For these campaigns, the maximum available grant per campaign can be topped up by €500 (calculated in proportion to the total expenses). Provided that sufficient budget is available, the Top Up Grant is available at ALL selected film festivals and markets. To find out if your film is eligible, please click here: Support Criteria for Top Up Grant Inclusion. The final selection is made by EFP based on the list of criteria in accordance with the respective national film promotion institute.


how to participate

FILM SALES SUPPORT is open to all European world sales companies which


  • have their registered office in the European Union and in Creative Europe -
    MEDIA countries or in Switzerland
  • are registered with the Funding & Tender Portal of the European Commission
  • have been approved by the respective national film promotion institute
  • are nationally registered sales companies
  • hold the worldwide rights to the films and act on behalf of the producers
  • represent and promote the respective films at international film festivals and markets

To be eligible for the FSS application process, world sales companies must submit a one-time informal written application to EFP (Mail-Adresse), describing their company and work for European films at international film festivals and markets. Once approved by EFP, world sales companies are invited to apply for FSS online via EFP‘s digital application system. The application deadline is two weeks before the start of the event for festivals and three weeks for markets. Calls for applications are published two months before the deadline. Applications are evaluated and selected by EFP and the respective national film funding institute.

dates and deadlines

  • Sundance Film Festival (23 January - 2 February 2025) Park City, USA - hybrid
    Application deadline: 9 January 2025
  • European Film Market (13 - 19 February 2025) Berlin, Germany - online
    Application deadline: 16 January 2025
  • South by Southwest (7 - 15 March 2025) Austin, USA - hybrid
    Application deadline: 21 February 2025
  • Hong Kong International Film & TV Market (FILMART) (17-20 March 2025)
    Application deadline: 24 February 2025
  • Hot Docs Canadian International Documentary Festival (24 April - 4 May 2025), Toronto, Canada
    Application deadline: 10 April 2025
  • Cannes Film Market (Marché du Film) (13 - 21 May 2025) France - online
    Application deadline: 15 April 2025
  • Tribeca Film Festival (4 - 15 June 2025), New York USA – hybrid
    Application deadline: 21 May 2025
  • Toronto International Film Festival (4 - 14 September 2025) Canada
    Application deadline: 21 August 2025
  • Fantastic Fest (18 - 25 September 2025) USA
    Application deadline: 04 September 2025
  • Asian Content & Film Market (20 - 23 September 2025), Busan, South Korea - hybrid
    Application deadline: 29 August 2025
  • Tokyo International Film Festival (October – November 2025) Japan
    Application deadline: October 2025
  • American Film Market (November 2025) USA
    Application deadline: October 2025

fss is supported by

°efp also offers FSS for the promotion of films from Switzerland outside of Europe thanks to the international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS.