European Film Promotion (EFP), in collaboration with Unifrance, is returning to the Asian Contents & Film Market (ACFM) in Busan with the well-established EUROPE! Hub a dynamic business platform for international buyers seeking fresh European content.
The EUROPE! Hub based at the BEXCO Exhibition Center, is hosting 18 leading European world sales companies this year, from 20–23 September 2025, including French companies Charades, mk2 films, The Party Film Sales, Alpha Violet as well as m-appeal and Picture Tree International from Germany, TrustNordisk from Denmark and Filmax from Spain, amongst others.
see complete list of participants HERE
Buyers
from across Asia are invited to explore the latest European titles at
the market and the Busan International Film Festival (BIFF), 17–26
September 2025, which is showcasing around 70 European titles this year
across a diverse programme.
Seven
of the selected films from Europe are screening in Flash Forward Competition, a section for innovative and original first or second features by emerging non-Asian filmmakers, such as Reedland by Sven Bresser (The Netherlands, Belgium), Wild Foxes by Valéry Carnoy (Belgium, France), both represented by The Party Film Sales, I Only Rest in the Storm by Pedro Pinho (Portugal, Brazil, France, Romania /Paradise City Sales), A Year of School by Laura Samani (Italy, France / Rai Cinema International Distribution) and The Mysterious Gaze of the Flamingo by Diego Céspedes (France, Germany, Spain, Chile, Belgium /Charades), to name a few.
Director Mascha Schilinski’s Cannes Jury Price winner debut, Sound of Falling (Germany / mk2 films), Adam's Sake by Laura Wandel (Belgium, France / Indie Sales) and God Will Not Help by Hana Jusić (Croatia, Romania, Italy, France, Greece, Slovenia / Heretic) are just three of the many European titles showing in World Cinema to be discovered. Likewise, Romeria by Carla Simón (Spain / mk2 films), Dreams (Sex Love) by Dag Johan Haugerud (Norway / m-appeal) and Eagles of the Republic by Talek Saleh (Sweden / Playtime) are part of an abundance of titles from Europe in Icons, a section which highlights prominent voices in contemporary cinema.
co-producing between asia and europe
As part of ACFM’s Producers Hub programme, the industry panel “Cinematic Connections: Secrets of Successful Asia-Europe Co-Production” (21 September, 14:00–15:00, BEXCO) is examining professional networks and strategic relationships that drive international co-productions. Speakers include: Eiko Mizuno-Gray, Loaded Films (Tokyo), Fumie Suzuki Lancaster, SC Films International (London), Jeanne Loriotti, Paradise City Sales (Paris) and Yulia Evina Bhara, KawanKawan Media (Jakarta). Moderated by Liz Shackleton, the discussion will explore how personal, cultural, and structural factors influence a film’s positioning and performance in cross-border markets.
europe! cocktail at biff
Networking reception, EUROPE! Cocktail, will be held in partnership with BIFF and Cinecittà, bringing together European producers, sales agents, and talent with key decision-makers and industry stakeholders from Korea and the wider Asian region.
online europe! showcase
Ahead of the market to kickstart business on the ground in Busan, EFP and Unifrance have successfully hosted another online EUROPE! Showcase, giving invited Asian buyers an exclusive first look at a curated selection of genre and animation titles.
The
EUROPE! Cocktail at BIFF and the EUROPE! HUB at the ACFM 2025 are made
possible thanks to the support of Creative Europe MEDIA, BIFF,
Unifrance, Cinecittà, German Films and ICAA (Spain).
film sales support (fss)
Rounding off EFP’s activities to strongly promote European cinema in Busan, seven world sales companies are receiving Film Sales Support (FSS) for the promotion of 14 European films at the ACFM. FSS which comes in the form of grants, totaling € 25.971,75, covers expenses for both digital and analog marketing measures undertaken by the sales agents as part of customized and innovative campaigns to the region, sellers either being onsite or online. As a crucial market between TIFF, Venice and the AFM, the important autumn Busan market gives world sales companies the chance to put forward their latest and forthcoming films from across Europe to Asian buyers who might not have attended the aforementioned international film festivals.
Caravan, a mother-and-son road trip movie by Zuzana Kirchnerová (Czech Republic, Slovak Republic Italy / Alpha Violet) which screened in Un Certain Regard in Cannes, genre title Buzzheart by Dennis Iliadis (Greece / B-Rated International SAS) and The First Child by Mara Fondacaro (Italy / Minerva Pictures), playing with the supernatural are amongst the 14 films that are receiving a promotional push via FSS. Likewise, the suspenseful drama, To New Beginnings by Paprika Steen (Denmark) and the powerful and deeply touching, The Murder of Benjamin by Ingvild Søderlind (Norway) are benefitting from the support. The latter films which are still in post-production are sold by TrustNordisk.
see complete list of recipients and films HERE
Film Sales Support which is supported by Creative Europe MEDIA has been underwritten by the following national film promotion institutes: Cinecittà (Italy), Czech Film Center, Danish Film Institute, Hellenic Film & Audiovisual Center - Creative Greece, Instituto do Cinema e do Audiovisual I.P. / ICA (Portugal), Norwegian Film Institute, Unifrance, Wallonie Bruxelles Images.
fss is supported by |
