European Film Promotion (EFP) is pleased to announce that Diana Beiler has joined the organisation as Manager Communications & Press Relations, effective 1st October. Based in Hamburg, she is responsible for EFP’s international press and media work and its communications strategy. She follows Helen Peetzen, who was responsible for all press relations as a freelancer since 2020.
Diana Beiler brings more than 25 years of experience in the European and international film industry. From 2004 to 2021 she held senior roles at Warner Bros. in Hamburg, most recently as Director Marketing & Media. She led national campaigns for major releases and franchises, built and managed cross-functional teams, and maintained close relationships with broadcasters, production companies and media partners. Earlier in her career she worked in acquisitions, licensing and programme planning at SAT.1 and MTV Networks, and as a product manager for European arthouse titles at Kinowelt.
Irina Ignatiew-Lemke, Managing Director of EFP: “Diana’s experience on both the studio and the distribution side and her deep knowledge of the media landscape and international stakeholder management is a great asset for our network. We are delighted to welcome her and look forward to sharing the stories of European talent with even more audiences worldwide. Above all, I would like to thank Helen for her great work as our freelancer for all communication matters. Her dedication and affection was invaluable and will be missed.“
Diana Beiler added: “European cinema is full of remarkable talent and stories that deserve to be seen and talked about. I am thrilled to join EFP and to help bring that diversity to international media and audiences, together with our members and partners.”
