European Film Promotion (EFP), in collaboration with Unifrance, is returning to South Korea’s Asian Contents & Film Market (ACFM) in Busan.
The well-established EUROPE! Hub, based at the BEXCO Exhibition Center, again will be the go-to place for international buyers looking for fresh European content. From 10 - 13 October 2026, the Hub will host 16 leading European world sales companies. Among them are French companies Alpha Violet, Kinology, Paradise City Sales and Goodfellas, as well as Best Friend Forever from Belgium, m-appeal and Pluto Film from Germany, TrustNordisk from Denmark and Heretic from Greece, among others.
see complete list of participants HERE
Buyers from across Asia are invited to explore the latest European titles at the market and the Busan International Film Festival (BIFF), 06–15 October 2026, which is showcasing around 90 titles (36% of the programme) with European participation this year across a diverse programme, like the Flash Forward Competition, a section for innovative and original first or second features by emerging non-Asian filmmakers. As many as seven of the selected films show the quality and relevance of European cinema for the Asian market.
Amongst them you can find FöA – Once upon a Future directed by Margherita Ferrari (Italy - Piperplay), and La Bola Negra by Javier Calvo und Javier Ambrossi (Spain, France - Goodfellas), films by promising talents also being presented at this year`s Festival do Rio. They are in good company with A Day in the Life of Jo: Chapter Phaedra by Jacqueline Lentzou (Greece, Germany, France - Lucky Number), Eklipse by Manuel Wetscher (Austria, Italy - FilmsBoutique), Sad Girlz (Mexiko, France, Spain - Alpha Violet), A Man of His Time by Emmanuel Marre (France, Belgium - Charades) and The Meltdown by Manuela Martelli (Chile, United States, Spain, Mexiko - Losange Films).
Lukas Dhont’s Coward (Belgium, France, The Netherlands - Hanway Films), which premiered earlier at the Cannes Film Festival, and director legend Werner Herzog’s newest masterpiece Bucking Fastard (United States, Ireland - Gaumont) being featured at the Icon Section, are two more examples of successful films with European contribution.
europe! cocktail at biff
Networking reception, EUROPE! Cocktail, will be held in partnership with BIFF and Cinecittà, bringing together European producers, sales agents, and talent with key decision-makers and industry stakeholders from Korea and the wider Asian region.
You want to join us for cocktails? Just stop by at our booth C16 and get your invitation!
online europe! showcase
Ahead of the market to kickstart business on the ground in Busan, EFP and Unifrance have successfully hosted another online EUROPE! Showcase, giving invited Asian buyers an exclusive first look at a curated selection of titles.
The EUROPE! Cocktail at BIFF and the EUROPE! HUB at the ACFM 2026 are made possible thanks to the support of Creative Europe MEDIA, BIFF, Unifrance, Cinecittà and ICAA (Spain).
film sales support (fss)
Rounding off EFP’s activities to strongly promote European cinema in Busan, seven world sales companies are receiving Film Sales Support (FSS) for the promotion of 12 European films at the ACFM. FSS which comes in the form of grants, totalling € 21.170,11, covers expenses for both digital and physical marketing measures undertaken by the sales agents as part of customized and innovative campaigns to the region. As a crucial market between TIFF, Venice and the AFM, the important autumn Busan market gives world sales companies the chance to put forward their latest and forthcoming films from across Europe to Asian buyers who might not have attended the aforementioned international film festivals.
Additionally, Coccinelle Film Sales (Italy) is receiving € 5.400,00 Film Sales Support (FSS) for Sister Brother Manhole Cover by Milcho Manchevski (North Macedonia, Bulgaria, Serbia, Albania, Italy, UK, 2026), selected for the Tokyo International Film Festival 2026. Under the new call for promotional campaigns of recent European films at non-European festivals with an international reach, Coccinelle Film Sales will be able to strengthen the film’s campaign for the Japanese market. Sister Brother Manhole Cover follows two siblings on the margins of post-Communist Macedonia who are forced on the run after a theft goes wrong, challenging their understanding of guilt, survival and human kindness.
see complete list of recipients and films HERE
Film Sales Support which is supported by Creative Europe MEDIA has been approved by the following national film promotion institutes: Cinecittà (Italy), the Danish Film Institute, German Films, Instituto de la Cinematografía y de las Artes Audiovisuales (Spain), the North Macedonian Film Agency, the Polish Film Institute, Romanian Film Development, Unifrance, Wallonie Bruxelles Images.
